More About Me

Rita Roti, Corcoran Icon Properties Real Estate Top Producer

A long time San Francisco resident who loves the city and thrives on helping people realize their financial and residential dreams, I succeed by putting my client’s needs first. In this complex and dynamic real estate market, I’m an advisor, negotiator, and problem solver. I focus on observing market trends, touring new properties on Tuesday tour and Private Office tour, networking with other agents and continuing education, so I can best help you achieve your goals. I provide attentive service with integrity and clear communication, striving to keep my clients informed at all times. Real estate transactions can be complex, but the experience shouldn’t be a confusing one. I’m a San Francisco homeowner with personal experience in TIC purchases and condo conversions, bringing a wealth of knowledge to buying, selling or investing property.

I am proudly affiliated with Corcoran Icon Properties, the brokerage that offers me wonderful support and incredible technology, which allows me to provide you with superior service. I am a licensed broker with over 20 years experience.  After 10 years of also working as the assistant manager in our Pacific Heights office, I am back to working solely for my clients. Jane Mermelstein and I are a Top Producing Team. 

My professional affiliations include the National Association of Realtors®, the California Association of Realtors®, the San Francisco Association of Realtors®, and the Women’s Council of Realtors®. My designations include CRS, GRI, E-pro, EcoBroker and SRES.

My background in film and photography allows me to apply a finely-tuned visual sensibility to all marketing materials used to help position your property for sale. In my 14 years of freelance film work, my negotiating skills are fine-tuned to help negotiate on your behalf. For buyers, I enjoy visualizing the changes they could make in order to help them envision the potential of a property.

Aside from loving San Francisco, films, food and the outdoors, I also have a great love of animals and donate regularly to Pets Are Wonderful Support (www.pawssf. org) and the San Francisco Society for Prevention of Cruelty to Animals (www.sfspca.org). I also enjoy spending time with my friends and family, as well as enjoying yoga, reading and life!