Rita Roti, Corcoran Icon Properties Real Estate Top ProducerA long time San Francisco resident who loves the city and thrives on helping people realize their financial and residential dreams, I succeed by putting my client’s needs first. In this complex and dynamic real estate market, I’m an advisor, negotiator, and problem solver. I focus on observing market trends, touring new properties on Tuesday tour and Private Office tour, networking with other agents and continuing education, so I can best help you achieve your goals. I provide attentive service with integrity and clear communication, striving to keep my clients informed at all times. Real estate transactions can be complex, but the experience shouldn’t be a confusing one. I’m a San Francisco homeowner with personal experience in TIC purchases and condo conversions, bringing a wealth of knowledge to buying, selling or investing property.I am proudly affiliated with Corcoran Icon Properties, the brokerage that offers me wonderful support and incredible technology, which allows me to provide you with superior service. I am a licensed broker with over 20 years experience. After 10 years of also working as the assistant manager in our Pacific Heights office, I am back to working solely for my clients. Jane Mermelstein and I are a Top Producing Team. My professional affiliations include the National Association of Realtors®, the California Association of Realtors®, the San Francisco Association of Realtors®, and the Women’s Council of Realtors®. My designations include CRS, GRI, E-pro, EcoBroker and SRES.My background in film and photography allows me to apply a finely-tuned visual sensibility to all marketing materials used to help position your property for sale. In my 14 years of freelance film work, my negotiating skills are fine-tuned to help negotiate on your behalf. For buyers, I enjoy visualizing the changes they could make in order to help them envision the potential of a property.Aside from loving San Francisco, films, food and the outdoors, I also have a great love of animals and donate regularly to Pets Are Wonderful Support (www.pawssf. org) and the San Francisco Society for Prevention of Cruelty to Animals (www.sfspca.org). I also enjoy spending time with my friends and family, as well as enjoying yoga, reading and life!